StartMeApp Brings Latin America Mobile Advertising to Silicon Valley at Global Mobile Internet Conference, October 19-20th in San Jose

LatAm Mobile Advertising Leader Sponsors ‘appAttack’ Competition and Global Partners Networking Lounge; StartMeApp Co-Founder Alejandro Campos Carlés to Headline Panel on Latin America & U.S. Hispanic Mobile Advertising

BUENOS AIRES & SAN JOSE, CA, September 19, 2012StartMeApp , the Latin American leader in the global mobile advertising revolution, today announced its participation and sponsorship of the Global Mobile Internet Conference – Silicon Valley (GMIC-SV), a two-day mobile industry event that will bring together thousands of global entrepreneurs, executives, investors and developers on Oct. 19-20 at the San Jose McEnery Convention Center.

GMIC-SV is the first annual Silicon Valley edition of Asia’s largest annual mobile Internet event, the Global Mobile Internet Conference, and will feature a full trade-show floor, educational conference and ample networking opportunities with key players and innovators from the largest and most dynamic mobile markets worldwide.

As part of its participation in GMIC-SV, StartMeApp will co-sponsor GMIC’s “appAttack” global mobile applications contest, designed to identify and reward the most innovative mobile apps being created today by developers from around the globe. Applications developers are encouraged to submit their apps for judging in appAttack’s three-tiered competition, with the final winners garnering prizes and recognition that include a chance to demo on the GMIC-SV Main Stage in front of thousands of mobile execs, entrepreneurs, investors and developers on the final day of the conference.

As a co-sponsor of appAttack, StartMeApp will provide cash prizes for each of the top “appAttack 5” winners, as well download credit certificates to each of the “appAttack 20” for serving their winning apps through StartMeApp’s network of global ad-serving partners. In addition, StartMeApp is providing complimentary free passes to the first 50 mobile applications developers who register for the two day GMIC-SV event through the StartMeApp website at http://www.StartMeApp.com.

“StartMeApp is very pleased to support this inaugural launch of the Global Mobile Internet Conference in Silicon Valley and we’re particularly excited to be able to promote innovation and creativity in mobile applications development in our role as an appAttack prize sponsor,” said Alejandro Campos Carlés, Co-Managing Director and Founder, StartMeApp, who will present during a panel focused on Latin America mobile advertising on Day Two of the GMIC-SV conference.

StartMeApp’s appAttack sponsorship follows on the launch earlier this year of its new “Boost App” end-to-end app distribution solution, which centralizes administrative, monitoring, reporting and billing tasks, enabling mobile application owners to introduce efficiencies into the marketing, distribution and monetization of their mobile applications inventory.

“StartMeApp sees GMIC-SV and the appAttack contest as furthering our commitment to help mobile developers and publishers monetize and efficiently serve their apps inventory across multiple content distribution networks to the benefit of consumers worldwide,” said StartMeApp Co-Managing Director and Founder Gaston Fonzo. “We heartily encourage developers around the world to join the appAttack competition for the valuable prizes and recognition offered through this outstanding global contest.”

In addition to the appAttack sponsorship, StartMeApp will also participate at GMIC-SV as co-sponsor on Day One of the Global Partners Networking Lounge. Located in Global Salon area of the Hyatt foyer entrance to the Convention Center, the Global Partners Networking Lounge provides top executives from mobile, Internet and content companies worldwide a unique opportunity to meet and greet each other in a relaxed business environment during the conference.

On Day Two at GMIC-SV, StartMeApp will host a special panel session in the Global Salon area focused on Mobile Advertising in Latin America and the U.S. Hispanic market. StartMeApp Co-Managing Director and Founder Alejandro Campos Carles will present during the panel session, along with other leading players in mobile content distribution and advertising in the Americas region.

As Latin American smartphone usage and mobile ad viewing increase rapidly, media owners, publishers and networks, as well as brands and creative advertising agencies have been relying increasingly on StartMeApp to guide them through the maze of Latin American mobile markets and ad networks, helping them to serve their mobile apps across the region’s 27 countries, complex demographics, multiple platforms, carriers and handheld devices.

An independent mobile advertising company, StartMeApp maintains an ad network-agnostic approach that has combined with the extensive mobile expertise and experience of its management and staff to enable it to become the leading independent company in planning and buying mobile media in Latin America and the U.S. Hispanic markets.

StartMeApp’s working relationships with multiple publishers, ad networks and exchanges operating around the globe have enabled the company to provide impartial advice and make recommendations to clients on the most appropriate means to meet their content distribution and advertising needs in Latin America and worldwide.

To learn more about StartMeApp and the mobile advertising opportunities available to its clients, visit http://www.StartMeApp.com.

To learn more about the Global Mobile Internet Conference – Silicon Valley, scheduled for Oct. 19-20 at the San Jose McEnery Convention Center, visit: http://www.gmic-sv.com.

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